(Blast from The Past) : Advertisements from The Past (In High Javanese Language)


Blast from the past. These are some advertisements I took (the pictures) from a resort in Jogjakarta. They’re so unique as most of them were written in Javanese (either in Roman or Carakan scripts), and sometimes in Bahasa. Those advertisements were from between 1929-1940, when Indonesia was still under the name Netherlands Indie. Some of them can be still found nowadays (including LUX and Blue Band margarines). Enjoy it.

ImagePost office, written in High Javanese

ImageBlue Band

ImageLux, and it was rare when local became its star

ImagePlanta, margarine. I never see it.

ImageI think this is for your headache, written in Javanese script

But my favorite one is Lux, why? because the lady in the advertisement is local one. It was very rare at the time as most of Lux’s advertisements were always depict Hollywood stars as their icon. That’s the real Indonesian beauty at the time…wow!

12 Comments Add yours

  1. Hanno Phenn says:

    I have to agree the Lux one is very nice and it has the right feel to it.

    1. I was surprised when in its earliest ad, Lux was for clothes, not skin.

      1. Hanno Phenn says:

        You never learn out .It sometimes amazes me what you can find out if you put your mind to it.

  2. “SABOEN KATJANTIKAN DARI BINTANG-BINTANG FILM”
    Ternyata tagline yang sering kita lihat dan dengar di televisi ini sudah muncul sebelum kemerdekaan Indonesia.

    Keren banget postingan ini. Suwun yo, sampai kubaca satu per satu bahasa Jawa-nya

    1. Hehehe, malah LUX jaman awal2 aslinya sabun cuci kok Mas.

  3. enkoos says:

    Hahahahahaha…. keren cak Nono. Nemu aja iklan beginian. Di Surabaya ada gak ya?

    1. aku nemune pas di Tembi Rumah Budaya Mbak. Banyak e…sampek aku ngguya-ngguyu dhewe.

  4. tinsyam says:

    itu yang jadi bintang iklan sabun lux sapa sih?

  5. frizztext says:

    times are changing – now we need new advices …

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